The disastrous pepsi blue april 18, 2016 / ashwanthreddy marketing research is a unique process that is mostly done before launching a product into the market the research should be conducted in a systematical,analytical and relevant manner which are done by using the following steps. Pepsi blue was launched in mid-2002 and discontinued in canada and the united states in 2004, although it remains available in indonesia and in the philippines its flavor is the result of taste-testing over 100 flavors over a 9-month period.
Lack of market attractiveness was another major factor of failure of crystal pepsi health-conscious and less frequent cola drinkers were the target market of crystal pepsi however, it failed to provide the image of healthy and distinctive beverage, so crystal pepsi could not fully attracted its target market. In 2002, pepsi released its new soft drink, pepsi blue having the flavour of berries and cotton candy, in my seven year old opinion, it was absolutely delicious yet by the time i turned 9, pepsi had pulled pepsi blue from the market and no longer sold it in north america.
Coca-cola and pepsi marketing failures print reference this published: 23rd march, 2015 last edited: coca cola marketing failure, pepsi competitive position red symbolized cola and blue symbolized the differentiation of the brand from its major competitor coca-cola for many years, the company had struggled by getting less than.
Pepsi blue was discontinued in 2004 due to controversy surrounding the use of blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers despite its failure, some consumers continue to seek out pepsi blue. W hen i was 7 years old, i learned about the importance of positioning in marketing, without being aware of it in 2002, pepsi released its new soft drink, pepsi blue having the flavour of berries and cotton candy, in my seven year old opinion, it was absolutely delicious yet by the time i turned.
-it didn't taste like pepsi -it was dyed with blue no 1, a coloring agent that was thought to cause cancer despite all these things, pepsi projected millions of dollars in sales, using the. Why blue pepsi failed why crystal pepsi and others failed we live in a day and age where marketing and advertising is stronger then ever it is essentially in our face every where we turn, from the clothes we wear to the music we listen to and even the device we use to listen to our music. Keywords: coca cola marketing failure, pepsi competitive position coca-cola may be considered to have had one of the biggest brand failures in all times, but its long standing and arch rival pepsi, also had its relative share of marketing mishaps consider the case in 1992, when pepsi spotted what it had considered as a significant gap in the market. Crystal pepsi -- a clear cola beverage -- was a flop, but an even weirder marketing ploy was the 1989 pepsi am (left), a soft drink to be consumed for breakfast pepsi has done.
Pepsico, one of the leading soft drink companies in the world, launched pepsi blue with a lot of fanfare however, the excitement soon fizzled out when the product failed to make an impact in the market the caselet explores why pepsico wanted to launch pepsi blue and the possible reasons for its failure.