A sound banking system forms the backbone of any country and india is no exception with banking industry contributing around 5% of india's gdp as well as generating employment for over 4 million people. Conclusion: emerging technologies have changed the banking industry from paper and branch based banks to ”digitized and networked banking services therefore we can conclude that technology has played a big role in reducing fraud in banks which protects its clients. India's second-ranked status among the world's top mobile phone service markets may present a sharp contrast to the penetration of services such as insurance and banking here but, put the two together and the opportunity of delivering such services through mobile phones make the country among the biggest potential markets for banking and other financial services.
Further, banking sector in india was also moving rapidly towards universal banking and electronic transactions, which were expected to change the way banking would be perceived in the future it is observed that technology has been playing a crucial role in the tremendous improvement of banking services and operations. The reserve bank of india defines mobile banking as the financial operations commencing by the use of mobile phones by the consumers to access their accounts to utilize the monetary and non-monetary services (medianama, 2011. Evolution of bank marketing in india until 1950’s, marketing was not familiar and selling services were considered not professional by bankers the buildings resembled greek temples which silently emphasized the importance of banks and wore a rigorous outlook. This paper analyses technologies enabling mobile banking, mobile banking services to the consumers, mobile banking in the world, awareness of mobile banking services, mobile banking in india, challenges for a mobile banking solution, suggestions for increasing mobile banking services and future of mobile banking services in the world. 2 2 chapter- 1 company profile company overview:- state bank of india (sbi) is a multinational banking and financial services company based in india.
Marketing in banking - marketing in banking marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in turkey.
The financial system in india consists of financial institutions, financial markets, financial instruments and services the financial institutions are further classified as banking and non- banking institutions the reserve bank of india (rbi) act as regulator is the apex institution in the financial system. Next came bank of hindustan and bengal bank the east india company established bank of bengal (1809), bank of bombay (1840) and bank of madras (1843) as independent units and called it presidency banks phase ii nationalisation of imperial bank of india with extensive banking facilities on a large scale specially in rural and semi-urban areas.
A study of banking sector in india marketing essay markets new up opened has technology rahman, ilyas-ur industry banking in technology information of role t 1) banking: in new university, osmania hyderabad, , sector banking in marketing of role on study comparative “a essay sector banking in it of role banking in it of role i introduction india. In india, from the early i990's, electronic banking is gaining in popularity as an important distribution channel to provide banking services this direction is being taken by the batiks to differentiate their services to the consumers to gain their loyalty.